PRESS RELEASE
FOR IMMEDIATE RELEASE
Contact:
Jed Crystal
Hepper™
802-735-0542
info@HepperHome.com
www.HepperHome.com
Hepper Modern Pet Furnishings Ignites Pet Industry
–Noted Industrial Designer Delivers Line That
Revolutionizes Luxury Pet Furniture–
Burlington, VT, July 15, 2008—Hepper, a modern pet furnishings brand, is set to turn the pet furnishings industry on its paws. Jed Crystal, an industrial designer based in Vermont, has unveiled a groundbreaking line of pet furniture that projects good taste and a sense of comfortable living. Crystal, internationally known for his work in fashion, bags, iPod accessories and furniture has channeled his passion for pets into a line of cat beds, dog beds and bird houses that combine a perfect sense of cool style with a state of the art design.
Based out of Burlington, Vermont, a pet-lovers city, Crystal was inspired by the unattractive choices of furniture for his cat, Hepper, named after Audrey Hepburn. “When I began designing products for Hepper, it was an exploration of new materials and construction techniques,” Crystal says of his creative process. “Hepper pet furniture is designed to be innovative, functional and cool, so that pet lovers have an attractive alternative. Most importantly, the forms I’ve created are targeted to pets functional needs within the home.”
While 63% of American households have pets, there are very few options for pet owners to provide their pets with attractive furniture that matches their own taste. Hepper was created to cater to the pets needs as well as the owners aesthetic needs and wants.
About Hepper
Hepper is a pet products company that was born from the universal thought: “there’s got to be a better way.” The inspiration came from a house full of cats and their unattractive toys and furniture. A search for truly innovative and cool products was unsuccessful and thus spawned the creation of the Pod, Podium, Nest, Wave, and Roost – the first of many new home furnishings from Hepper.
The Pod
Hepper’s “signature piece,” the Pod bed, is a modern cave for cats. The Pod bed sits elevated, on a platform with a with a removable cover, giving small dogs and cats the perfect opportunity to hide, play or take a nap. The height of the Pod bed keeps pets warm or cool as needed, while giving them a view. This bed is constructed of molded foam with fabric laminated on both sides, and lined with Sherpa fleece. The Pod bed comes in 6 brilliant colors.
The Podium
The Podium bed is a raised perch, designed with small dogs and cats in mind. Similar to the Pod bed, it is constructed of molded foam with fabric laminated on both sides, and lined with Sherpa fleece. The bed sits on a durable steel frame, keeping your pet safe while they sit on their own sanctuary. The Podium bed comes in 6 brilliant colors.
The Nest
The Nest bed is a stylish floor-level bed for cats and small dogs, which is great for sleeping and storing toys. The bed is lined with Sherpa fleece to insure maximum coziness. The mod bed is adorned with chrome-plated hardware, and a removable top rim, which can be used as a support base to accommodate jumpers and non-jumpers alike. The Nest bed comes in 6 brilliant colors.
The Wave
The Wave bed is a hammock-like perch that keeps your small dog or cat off the ground, keeping them cool in the summer and warm in the winter. The Wave bed is constructed with a removable micro-suede hammock (except the woven Herringbone). The bed is lined with a comfy foam pad inside the hammock. Good for aging dogs, the Wave bed’s 4-inch rise helps to protect their joints and bones from resting uncomfortably on cold, hard floors. The Wave bed comes in 6 brilliant colors.
The Roost
The Roost, a modern birdhouse by Hepper, is a new take on the classic wooden birdhouse. It offers a secure and functional home for wrens and bluebirds. The Roost is constructed of aluminum with an anodized finish, which will never rust or fade. The Roost is outfitted with ventilation and drainage holes for optimum comfort. It also locks closed, offering birds and their young security from predators. The Roost comes in 4 brilliant colors.
All Hepper products can be purchased directly at www.HepperHome.com, or at select stores in New York, Boston, LA, and Chicago. Prices range from $85 to $155.
To learn more about Hepper, visit www.hepperhome.com or contact Jed Crystal at info@hepperhome.com, or call 802-735-0542.
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PRESS RELEASE
FOR IMMEDIATE RELEASE
Contact:
Jed Crystal
Hepper™
802-735-0542
info@hepperhome.com
www.hepperhome.com
Hepper Modern Pet Furnishings Unveils “The Pod Bed”
– Noted Industrial Designer Announces Signature Piece in
Acclaimed Luxury Pet Furnishings Line
Burlington, Vermont, June 26, 2008- Hepper, a modern pet furnishings company, has announced the signature piece in its luxury pet line, the Pod bed. Created by Vermont based and internationally known industrial designer Jed Crystal, the Pod bed sits elevated on a platform with a with a removable cover, giving small dogs and cats the perfect opportunity to hide, play or take a nap.
Crystal, the industrial designer behind Hepper, constructed the Pod bed of molded foam with fabric laminated on both sides, offering an innovative and tasteful approach to a comfortable bed for pets. The bed is lined with Sherpa fleece to insure maximum coziness.
Inspired by a cat’s love for cave-like hiding spots, and small spaces, Crystal wanted to make a pet bed that gave pets their own sanctuary. The Pod bed is raised which keeps pets warm or cool as needed, and gives them a view. The bed sits on a durable steel frame, and has a removable top.
“The Pod meets the needs of both pets and their owners simultaneously,” says Crystal. “Its Sherpa fleece envelops a pet in comfort while it’s modern lines and color present a harmonious blend in any home environment. The Pod will not only make pets happy, it will make owners jealous of this perfect space.”
The Pod bed comes in 6 brilliant colors, allowing the modern homeowner to match the bed to their décor or their pet’s personality.
About Hepper
Hepper is a pet products company that was born from the universal thought: “there’s got to be a better way”. The inspiration came from a house full of cats and their unattractive toys and furniture. A search for truly innovative and cool products was unsuccessful and thus spawned the creation of the Pod, Podium, Nest, Wave and Roost – the first of many new home furnishings from Hepper.
All Hepper products can be purchased directly at www.HepperHome.com, or at select stores in New York, Boston, LA, and Chicago. Prices range from $85 to $155.
To find out more about Hepper, or the Pod bed, contact Jed Crystal at info@hepperhome.com, or call 802-735-0542.
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